Piedmont Real Estate Market 2026
Average Price: ~€2,000/m², stable year-on-year
The regional market remains balanced, driven by strong demand in employment areas and heritage zones, and controlled budgets in rural sectors.
This stability is explained by still abundant supply outside city centers, and a growing interest in houses with outdoor spaces. 📈
- Regional average price around €2,000/m².
- Significant gap between urban centers and peripheral municipalities.
- Appetite for « move-in ready » properties and simple renovations.
Turin: €2,450/m², +1.5% increase in 2026
As the economic and cultural capital, Turin strengthens its appeal thanks to employment opportunities, universities, and a vibrant cultural life. 🌆
- Price level around €2,450/m² with moderate growth (+1.5%).
- Strong demand for well-connected apartments (metro, tram), preferably with balcony or terrace.
- Growing interest for districts undergoing urban renewal and for renovated period buildings.
Tip: target bright properties on a good floor, with reassuring energy diagnostics and reasonable co-ownership fees.
Data reference: on Green-Acres (platform specialized in second homes), the average for properties for sale in Turin stands at €2,457/m² for areas of about 414 m² and a budget close to €1,017,000. This segment illustrates the appetite for large apartments and villas and confirms Turin’s market benchmark.
Who buys in Turin? The French represent 22% of foreign demand, ahead of Americans (11%) and Israelis (9%), according to Green-Acres. Good to know for planning a furnished rental investment or a resale to an international clientele.
Real Estate Market in Piedmont’s Wine Regions
Alba, Barolo, Asti: Surge in Foreign Purchases
The hills of Langhe, Roero, and Monferrato (UNESCO-listed vineyard landscapes) attract international buyers seeking authenticity and tourist rental yields. 🍇
- Foreign demand rising in Alba, Barolo, Asti, for charming houses and small co-ownerships.
- Rental potential driven by wine tourism, events, and gastronomy.
- Strong selectivity on view, exposure, and accessibility from Turin and Milan.
To anticipate: seasonal occupation calendar, local rules (heritage, renovations), and remote management.
Buyer profiles in the Langhe: in the Coni (Cuneo) department, most foreign demand comes from Germany (16%), the Netherlands (13%), and France (11%). In Asti, it is mainly the Dutch (16%), Swiss (12%), and Germans (10%), with France accounting for 6%.
In terms of budgets and observed surfaces: €230,000 for around 257 m² (German buyers, Coni), €170,000 for ~348 m² (Netherlands, Coni), or €180,000 for ~323 m² (Netherlands, Asti). Generous spaces that explain the lower price per m² in rural sectors.
Renovated Rural Houses between €1,500 and €2,200/m²
Renovated cascine and rustici generally sell for between €1,500 and €2,200/m² depending on location, size, and quality of renovation work.
- Check building permits and the condition of roofs, facades, and insulation.
- Budget for key items: heating, joinery, sanitation, pool.
- Check access (roads, slope), water, and distance to services.
- Plan a seasonal rental strategy to optimize profitability.
Good practice: hire a local architect to secure the project and obtain a precise cost estimate. 💡
The Attraction of Alpine Piedmont
Susa, Cuneo, Verbania: More Affordable Market
From the Susa and Cuneo valleys to the Verbania lakeside (Lake Maggiore), supply is more accessible than in sought-after resorts, with a high quality of life. 🏔️
- Village houses and apartments with views often below the regional average, depending on condition and distance to amenities.
- Easy access to hiking trails, ski resorts, and four-season outdoor activities.
- Demand driven by local workers, remote workers, and second-home residents.
To consider: microclimate, exposure, heating costs, and winter access.
On the lakeside (Verbano-Cusio-Ossola, around Verbania), foreign demand is led by Germany (17%) and the United States (13%), with median budgets around €390,000 for 144 m², i.e., ~€2,708/m². A premium consistent with the view, lakeside access, and property scarcity.
Tourist Properties and Second Homes
Studios and one-bedroom apartments close to the slopes, small chalets, or terraced houses are the core of the tourist market.
- Perceived value linked to proximity to lifts/trails, views, and parking.
- Beware of co-ownership charges, maintenance, and managing seasonal peaks.
- Interest in residences offering ski storage, cellar, and communal spaces.
For successful rentals, focus on furnishings, efficient heating, and flexible guest reception.
Types and Buying Dynamics in Piedmont
High Proportion of Primary Residence Purchases
The market is sustained by local households and newcomers seeking space, outdoor areas, and connectivity.
- Key criteria: 3 rooms or more, balcony/garden, parking.
- Good energy rating, efficient heating, and fiber-optic internet valued.
- Proximity to schools, shops, and public transport increases resale liquidity.
Plan ahead for changing needs (office, guest room, storage). 📦
Rise in Purchases for Short-term Rental
Short-term rentals are increasing near vineyards, lakes, and historic centers.
- Furnished 1 and 2-bedroom apartments with outdoor space and equipped kitchen.
- Check local authorization processes and condominium rules.
- Implement a channel manager and professional cleaning for turnover.
Objective: combine comfort, authenticity, and simplified maintenance to maximize occupancy. ✨
Development of Piedmont
Link Between Wine Tourism and Property Value
The growth of wine tourism should support values in villages well connected to wine routes and gastronomic events.
- Sustainable premium for views, accessibility, and quality finishes.
- More selective market: quality outweighs quantity.
- Opportunities for added value through well-executed heritage renovations.
Winning strategy: buy rare, well-situated properties and enhance original features. 🍷
Growth of Remote Work in the Alpine Valleys
Improved digital and transport infrastructure boosts the appeal of Alpine and peri-urban municipalities.
- Prioritize fiber/4G-5G, good insulation, and office space.
- All-season accessibility and proximity to essential services are key.
- Interest in flexible homes (annexes, outbuildings, duplexes).
In the medium term, these criteria will have a greater influence on value and liquidity. 🌐
