Good reasons to buy in Campania in 2026
The Campania market continues to be driven by strong international tourism, the attractiveness of Naples, and the worldwide fame of the coastline. Foreign buyers are increasing, especially for second homes and seasonal rental investments. 📈
In 2026, there is strong demand in premium sectors and renewed interest in mid-sized towns. The quality of the property, building condition, and accessibility (roads, train, ferries) make the difference at resale.
Field data: according to averages observed on Green-acres, some sub-markets show very different profiles (prices and sizes), confirming the need to target a micro-sector according to your objective.
Naples: constant dynamism and increasing foreign demand
Cultural and economic capital of the region, Naples combines urban vitality with still-competitive prices compared to Rome or Milan. Neighborhoods clearly stand out for their atmosphere and rental potential.
- Chiaia and Posillipo: upscale addresses, sought-after sea views.
- Centro Storico and Quartieri Spagnoli: historical charm, strong demand for short-term furnished rentals.
- Vomero and Arenella: residential setting, shops, good schools, metro stations.
- Porto and renewing areas: investment opportunities to renovate.
Key strengths: improving transport network, universities, culinary and artistic scenes. To minimize vacancy, favor well-connected neighborhoods and well-managed condominiums.
Amalfi Coast: record prices but strong tourist profitability
From Positano to Amalfi, including Ravello and the Sorrento Peninsula, international demand remains structurally high. 🌊
- Very limited supply and heritage properties, often with terrace or sea view.
- Strong seasonality but solid occupancy rates during tourist periods.
- Sometimes difficult access (narrow roads, parking), to be considered in the project.
To secure your investment, focus on pedestrian location, brightness, and the presence of outdoor spaces.
More affordable alternatives in Campania
Avellino and Caserta: affordable family homes
These cities offer townhouses and villas with gardens at more moderate price levels. Quality of life is appreciated by families and remote workers.
- Avellino: greenery, services, access to the hinterland and the Apennines.
- Caserta: proximity to the royal palace, highways, fast links to Naples. For an idea of local trends, the average value of properties requested as observed by Green-acres for Caserta indicates a significant average ticket and generous space, reinforcing the interest of families seeking room.
- Properties often more spacious, ideal for energy renovations.
Cilento: the new haven for European buyers
South of Salerno, Cilento attracts with its natural parks, Blue Flag beaches, and villages like Agropoli, Castellabate, or Acciaroli. 🏖️
- Authentic atmosphere, heritage (Paestum), local gastronomy.
- More affordable prices than the Amalfi Coast, with potential for appreciation. As a local example, the average houses for sale in Agropoli displays large sizes and an attractive average price for the area, illustrating the balance between space and cost on the southern Salerno coastline.
- Good secondary home/summer yield compromise, depending on the location.
Types of properties and average prices in Campania
Small apartments, sea view villas, rural houses
- Studios and urban one-bedrooms: easy to rent, simplified management, budget-friendly.
- Villas or terraced houses with terrace/solarium: attractive for seasonal rentals.
- Rural houses (casali): charm, generous space, extension potential if permitted.
Whatever the type, check cadastral compliance, roofs and network condition, as well as condominium fees where applicable.
Limited supply in UNESCO-listed coastal areas
On the Amalfi Coast, heritage status imposes landscape constraints and limits new construction. Renovations often require specific permits.
- Longer administrative delays and higher technical requirements.
- Assistance recommended from a local architect and a surveyor (geometra).
- Potential heritage capital gain in the long term, provided the project is well designed.
Support and regulations
Renovation bonus, local urban planning constraints
Italy periodically offers incentive schemes (ecobonus, bonus casa, sismabonus), subject to conditions and changes in law. In 2026, eligibility depends on the type of work and the buyer’s tax profile.
- Check eligibility with a tax specialist before signing quotes.
- Worksite declarations: CILA/SCIA depending on the nature of works.
- Protected areas: Soprintendenza opinion and compliance with vincoli paesaggistici.
For financing, banks value files with complete diagnostics and detailed quotes, especially for energy renovations.
Tourist property management: licenses, local taxation
Short-term rentals are regulated by national and municipal rules. Ensure compliance before renting out. 😊
- Registration and accommodation identification code (nationwide code roll-out), mandatory display depending on the municipality.
- Guest reporting via the police platform (Alloggiati Web) and collection of tourist tax.
- Tax regime: possible option for cedolare secca on rents, under conditions; local taxes such as IMU and TARI to be considered.
- Condominium regulations and short-term rental quotas to be respected.
- Delegated management: mandates with local concierges, variable commissions.
For legal security, have contracts checked by a notary/lawyer and verify licenses with the municipality.
Flow of foreign buyers: some useful signals
The profile of foreign buyers varies by department. For example, in the province of Salerno, registered foreign demand shows a large proportion of American buyers (21%), followed by Switzerland (12%) and Hong Kong (9%).
Observed medians indicate very distinct profiles depending on the country: median price around €66,553 and median size 110 m² for American requests, while Swiss or Hong Kong requests show much higher medians (≈ €225,982 and 200 m²), with a significantly higher price per m².
Conversely, for Avellino or certain areas of Caserta, no dominant foreign origin has been recorded in the available data series.
