Piemonte
12/11/2025
Stéphane Rabenja

Where to buy in Piedmont: Turin, Asti, or the Barolo Hills?

What if your next home were nestled between the Alps, vineyards and cities of art? 🏡

Piedmont charms with its authenticity, legendary wines and a still-accessible real estate market. With Green Acres, explore the advantages of Turin, Asti and the Barolo hills for a purchase aligned with your life plans.

The Advantages of Buying in Piedmont in 2026 🌄

Accessible Prices and High Quality of Life

In 2026, Piedmont remains competitive compared to other Italian regions. Buyers find a good balance between budget, space, and quality of life here.

  • Purchase cost often lower than in major Italian cities.
  • Generous spaces (balconies, gardens, high-ceilinged rooms) are common, even in urban areas.
  • Recognized quality of life: gastronomy, nature, and culture within easy reach.

Observed demand shows interesting contrasts depending on the area: in Turin, sought-after properties average around €2,450/m², in the Langhe (e.g. Monforte d’Alba) around €2,760/m², and in Monferrato (e.g. Nizza Monferrato) near €570/m² for very generous spaces.

Balance Between Major Cities and Rural Areas

The region combines dynamic urban centers with preserved countryside, supported by efficient connections.

  • Transport: high-speed trains to Milan, Lyon and Paris, Turin-Caselle airport. 🚄
  • Services: healthcare, schools, universities and museums concentrated in Turin and provincial capitals.
  • Vibrant rural life: active villages, seasonal tourism, local markets and events.

The Most Popular Areas of Piedmont ✨

Turin: Renovated Apartments in the Historic Center

The capital with a royal charm, Turin attracts with its architecture, arcades, and lively cultural scene.

  • Sought-after districts: Centro, Crocetta, Vanchiglia, San Salvario.
  • Typical properties: top-floor apartments with elevators, coffered ceilings, attics, refurbished palazzi.
  • Advantages: car-free living, schools, universities, gastronomic scene, and museums.
  • Rental market: strong student and corporate demand for medium-term stays.

To get a sense of the local market and available properties, explore real estate listings in Turin. Recent searches often focus on large properties (average size around 400 m²), with an average asking price near €1.02M (≈€2,450/m²), reflecting a high-end segment of the city center and surrounding hills.

Profile of foreign buyers in Turin: the French account for about 22% of inquiries, followed by Americans (≈11%) and Israelis (≈9%), ahead of the Dutch.

Langhe and Monferrato: Charming Houses and Strong Foreign Demand

Listed as UNESCO sites, the hills of Barolo, Barbaresco and the area around Alba offer a unique setting. 🍇

  • Main villages: La Morra, Barolo, Monforte d’Alba, Neive, Nizza Monferrato.
  • Properties: renovated farmhouses, stone houses with views, small wine estates.
  • Strong international demand for second homes and seasonal rentals.
  • Urban planning sometimes stricter in UNESCO zones: anticipate necessary permits.

In the Langhe, real estate in Monforte d’Alba is a good example of the qualitative market: offers around €362,000 for properties of about 130 m² (≈€2,760/m²), where views and outdoor spaces make all the difference.

Among international buyers in the province of Cuneo, interest mainly comes from Germany (~16%) and the Netherlands (~13%), with typical budgets ranging from €170,000 to €300,000.

More Affordable Opportunities 💡

Provinces of Asti, Cuneo, and Alessandria: Outstanding Value for Money

Away from the hotspots, these provinces offer larger spaces and villages full of character.

  • Asti: active wine villages, practical access to Turin and Milan.
  • Cuneo: Alps and hills, renowned gastronomy, authenticity preserved.
  • Alessandria: good road/rail links, homes with land at attractive prices.
  • Tip: target hamlets close to services (schools, shops, healthcare).

The profile of foreign buyers confirms this value-for-money appeal: in Asti, the Dutch (~16%) and Swiss (~12%) dominate, with large median spaces (≈250–320 m²). In Alessandria, the Dutch (~17%) and Germans (~13%) also lead the way.

Agricultural Properties and Old Houses to Renovate

Farmsteads and stone farms offer both heritage and rental potential, provided renovations are anticipated.

  • Checks: structure, roofs, humidity, cadastral compliance, and previous permits.
  • Permits: « permesso di costruire », possible landscape/UNESCO restrictions.
  • Budgeting: renovation costs, deadlines, connections (water, sewage, electricity, internet).
  • Grants: possible incentives but subject to change; inquire locally before buying.

A telling example in Monferrato: in Nizza Monferrato, houses for sale average around €178,000 for nearly 311 m² (≈€570/m²), an attractive size/price ratio for properties with land.

Buying Trends 📈

Growing Interest in Remote Work in Rural Areas

The search for space and nature is driving purchases in well-connected villages.

  • Connectivity: check fiber/4G/5G access at each address.
  • Comfort: bright rooms, efficient heating, outdoor spaces.
  • Local life: year-round open shops, school bus routes, healthcare services.

Rental Investments Focused on Wine Tourism

From grape harvests to Alba’s truffle fairs, seasonality creates targeted demand.

  • Products: charming guesthouses, village suites, small homes with vineyard views.
  • Management: remote check-in, partnerships with wineries, flexible booking calendars.
  • Regulations: comply with local short-term rental rules.

Piedmont, a Safe Investment for Authentic Italy Lovers 🇮🇹

Diversified economy (automotive, agri-food, design), remarkable heritage, exceptional terroirs: Piedmont offers high practical value and steady international demand.

  • Heritage: high-quality materials, views, sought-after addresses.
  • Practical: accessibility, services, legal security with a local notary.
  • Emotion: art of living, gastronomy, four-season landscapes.
View properties in Piedmont

For an urban, culturally rich daily life, head to Turin. For a charming house amid the vineyards, target the Langhe and the Monferrato. For a controlled budget without sacrificing space, explore Asti, Cuneo and Alessandria.

Clarify the intended use (primary residence, holiday home, rental), visit the area off-season, check access and internet connectivity, budget for renovations and surround yourself with local professionals. Green Acres guides you at every step to turn inspiration into a successful purchase. ✨

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